百花视频

Understanding users' motivations can help you create products and services that better match their needs. This micro-credential is ideal for both tech and non-tech professionals who want to learn evidence-based techniques to design goal-oriented software, products or services that users will love. Explore user goals, motivations and emotions; Examine fundamental user-centred and goal-directed design concepts, and discover how users' motivations, goals and emotions influence the way they interact with products and services. Understand motivational models and how to apply them: Explore how motivational models and the research-backed 'do/be/feel method' can be used to develop a high-level understanding of user goals. Learn how to apply the method and gain the confidence to run this type of workshop for your team. Create personas and user stories to design better products: Putting your new knowledge into practice, you'll interview users and stakeholders to understand their motivations. You'll use this data to create personas, user stories and story maps that describe stakeholders requirements and how your project can meet them. Enhance your sprint planning and review processes: Gain agile techniques to improve your sprint planning and review, leading to better task estimation, prioritisation, and risk mitigation during the development phase, helping you achieve project success faster.

Skills and learning outcomes: By the end of this micro-credential, you'll be able to: Apply the do/be/feel method to elicit goals; Express software requirements in terms of user stories and personas; Structure goals into a motivational model which are consistent with the user stories and personas and critically assess them.