百花视频

The Professional Writing and Publishing major teaches professional writing skills for working in corporate communications and media. These skills can be applied to employment in government, business and industry, the not-for-profit sector, arts organisations, and the magazine and book industries.

In this course you will learn to write effective non-fiction, and discover how to capture and express an organisation鈥檚 identity, aspirations and endeavours. You will learn about specialised genres and conventions of professional communication, and receive advanced instruction in research, writing, editing and publishing.

In your second year, you鈥檒l undertake a major project and may have an opportunity to practice your skills and develop your portfolio through an internship with a professional organisation.

Career information

This course can help you become a:

Public Servant - Australian Public Service
Public Servant - State Government
Publisher
Journalist
Copywriter
Writer
Editor

You may also find opportunities in:

Arts media
Corporate writing
Editing for business
Government and not-for-profit communications
Freelance/consulting
Marketing communications
Advertising/copywriting.

What you'll learn

Understand the discipline of a selected field in the Arts, its theoretical underpinnings, ways of thinking and professional or creative approaches; understand and apply established knowledge, principles, and professional or creative practices in chosen aspects of the Arts
Apply logical and rational processes to analyse the components of a subject or project and engage critically with the subject matter to respond creatively within a selected communication paradigm
Determine what information is needed and where it might be found using appropriate technologies; make valid judgements and synthesise information from a range of sources and apply best practice in developing a professional or creative work in response to a particular situation
Communicate appropriately with colleagues, professional and creative contacts and the general public and develop communication skills across one or more media forms appropriate to varying situations
Assess the application of existing technologies as well as the impact of emerging technologies on a selected communication or media discipline to create an effective professional or creative work; develop the technology skills necessary for obtaining, assessing and representing relevant information. Decide on appropriate applications and systems for professional and/or creative needs
Understand and apply a range of learning strategies; take responsibility for one's own learning and development; sustain intellectual curiosity and develop a commitment to professional research, publication or performance to engage with emerging forms of theory and practice in the Arts
Think globally and consider issues from a variety of perspectives and apply relevant international standards, tools and practices to one鈥檚 professional or creative practice
Acknowledge the interrelationship between local, national, and global perspectives and the impact of these the Arts: recognise individual human rights, and appreciate the importance of cultural diversity and the sensitivities which may be created when engaging with and representing issues pertaining to ethnic and community groups
Demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of creative practice and production-related activities.