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Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product and services design, brand management, and public relations.

You can begin this program off-campus

What you will learn

You will develop the ability to see an organization from a customer's, or client's, perspective. This is an incredibly important capability for any organization to possess, and one that can result in a strategic advantage. As a Marketing major you will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behaviour, and undertake market research projects. Your electives allow you to develop specialized knowledge, including advertising and marketing communications, social cause marketing, branding strategies, retail analysis, marketing and pop culture, and international marketing.

Careers

A career in marketing can take you in many different directions, but the common theme is the sense of ownership you take over a product or service. Successful marketers possess the ability to understand customers' needs and translate those needs into an effective marketing strategy.

Marketing graduates may continue their professional development with careers in the following areas:

• advertising and public relations
• direct and event marketing
• brand/product management
• sales management
• marketing research