百花视频

Create compelling digital customer experiences with this two-semester graduate certificate. You will learn about various digital tools and technologies as well as learn to create project management frameworks, digital strategies and tactics. Combine theory and hands-on learning to gain the skills needed to adapt in a constantly evolving digital marketing landscape.

As part of the program, you will learn to identify and articulate customer segments, assess the fundamentals of effective search engine optimization (SEO) and search engine marketing (SEM) campaigns, gain hands-on experience in planning and implementing real-world digital marketing campaigns, and discover how data analytics plays a pivotal role in shaping marketing decisions.

LEARNING OUTCOMES

Create strategic digital marketing plans with elements such as paid advertising, organic content, engagement tactics, and performance metrics to achieve a client鈥檚 objective(s).

Use digital marketing tools and technologies to execute campaigns, automate processes, and enhance marketing efficiency and effectiveness.

Propose creative strategies for a digital landscape to achieve marketing goals and objectives.

Construct digital narratives and personalized experiences for target audiences across digital platforms and channels to support digital engagement strategies and optimize user experience.

Formulate data-driven digital marketing strategies that align with business goals, consumer needs and market trends.

CAREER OPPORTUNITIES

The field of digital marketing is experiencing substantial growth in Canada, which is projected to continue over the long term. Careers could include:

Digital marketing and communications

Marketing project management

Advertising accounts management

Media coordination