°Ù»¨ÊÓƵ

As global citizens, we are surrounded by a huge variety of messages, texts, images, and representations communicating a host of competing ideas, opinions, and values. But how much do we really know about how these texts and images are produced and shared? In what contexts do they circulate? How are they are received?

Media and media industries are themselves constantly changing. Understanding these changes is important as media continuously influence the way we live our lives, get in touch with others, and are informed about the world. Guided by decolonising the curriculum initiatives and agendas, the media programme pays special and critical attention to the role of media industries and representations in producing and reproducing intersectional inequalities and power asymmetries.

Leipzig is a significant creative centre in Germany and the area itself has a thriving media industry with a rich history and a vibrant contemporary landscape. The city is known for its diverse media sector, encompassing print, broadcasting, digital media, film, and more. A BSc in Business Management and Media can provide you with valuable skills and knowledge to excel in this dynamic industry. From understanding of contemporary organisations, operations, and processes to the traditional aspects of decision-making and driving innovation in the sector.

Programme Overview

This programme brings together two important areas of theoretical and practical study: the analysis and understanding of contemporary organisations, operations, structures, processes and decision-making in business and management; and the exploration of the proliferation, ubiquity and accelerating innovation of media communications, platforms, industries, forms, and patterns of media presumption.

The programme critically situates business and management in relation to a social, economic, political, cultural world supersaturated by media. Skills modules will cover key functions undertaken by business managers, entrepreneurs, or their teams. In the programme, students will be exposed to a range of live case studies and authentic business issues.

Careers

With an BSc in Business Management and Media, you will have the skills to navigate theoretical and practical business management in your chosen career. Our programme provides students with the theoretical insights, analytical skills, and wide-ranging knowledge needed to explore the meaning of media in today’s economy and society.