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This new degree combines the techniques of sports management and coaching with the principles of business and management.

The field of sports management and coaching is changing rapidly. All sporting bodies require management and coaching staff to have an excellent understanding of their chosen sport, as well as strong business and organisational and administrative skills.

On completion of the course, students will have a detailed understanding of:

Athletic development
Coach education
Strength and conditioning
Sport finance
Sport media and marketing

Course Structure

This three-year degree has three key content areas delivered in each year of the course:

Coaching Pedagogy
Business and Management of Sport
Sports Science

Classes are delivered in a range of settings including pitch, classroom and gym.

Is this course for you?

This course is open to students from any sporting background who are passionate about playing and/or coaching their sport. It will also be of interest to someone who would like a career in the business and administration of sport. The course prepares you for the workplace with work placement in semester 2 of Year 3. This is further enhanced by engagement with commercial and not for profit sporting bodies in planning events and examining the strategic direction of these organisations. This gives the student experience of organisations which they may be employed by in the future.

It is open to students of all abilities and not just those in an elite category.

Special Features:

Open to students from any sporting background who wish to pursue an honours degree programme in Sport, Business and Coaching

What will I be able to do when I finish the course?

Graduates will be qualified to work in a variety of sports-related careers including: sports development officers; sports management; club development; club administration; sport coaching and fitness instruction; governing body management and administration. Graduates will also be qualified to work in business management and administration roles.