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Would you like to be part of the fast-moving world of business? This degree is for students who want the skills, knowledge and experience needed to succeed in a wide range of careers including E-Commerce, Financial Management, HR, Economics, and more.

Real World Business Experience

The Business Studies degree course is designed to give you an introduction to the foundations of business and guide you to a specialisation in economics, management, finance, marketing, HR or business analytics.

The four-year course includes an optional 11-month paid work placement that gives you the opportunity to experience working in a real business environment. Alternatively, you can opt to spend a year at one of our partner universities in Europe.

Course Structure

Year 1

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• Accounting
• Marketing
• IT Skills
• Psychology in Organisations
• Business Mathematics
• Law
• Critical Thinking for Business
• Learning Innovation for Enterprise
• Business Analytics

Year 2

• Core Modules Business Law
• Operations Management
• Human Resource Management
• Statistics
• Digital Marketing
• Information Systems
• Financial Management
• Industrial Economics
• Industrial Relations
• Ethics
• Financial Markets
• The Changing Consumer
• Applied Business Analytics
• Critical Thinking for Business
• The Innovators Toolkit

Year 3

INTRA Year (For those opting for a four-year degree) INTRA (11-month paid work placement)
OR Study Abroad Year (For those opting for a four-year degree) One year abroad at one of DCU Business School's top partner universities in Europe

Optional: Summer School module run by the International Office (you can register for a pre-approved Summer School and may be eligible to receive exemptions for ten credits of options in your final year)

Year 4

• Business Strategy
• New Enterprise Development
• Choice of Specialism

Final year students specialise in one of the following areas:

• Human Resource Management
• Business Economics
• Finance
• Marketing
• Management of Operations
• Business Analytics

• Human Resource Management
• Business Economics
• Finance
Marketing
Management of Operations
Business Analytics