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There is growing demand from public and private organisations for graduates with PR and communication skills in PR agencies, charities, voluntary organisations, publishing, and events management. This course gives you an understanding of the cultural, political and economic role of the media in today's society. You will also gain a grounding in media forms, meanings and institutions, and improve your awareness of the PR industry and its broader context.

This programme gives you the option to complete a:

2+1 (2 years at IACT and the final year at Sheffield Hallam University), or
1+2 (1 year at IACT and 2 years at Sheffield Hallam University)

With this Course, You Will:

Gain the specialised knowledge and professional skills needed to work effectively in PR.
Develop the skills needed to research, plan, implement and manage a PR campaign to a professional standard.