Communications and Media are an ever growing and changing part of the world we live in. Be it Netflix, Face book, Instagram, your favorite online game, or an interactive installation you just saw in a museum, media messaging is a part of your life. Today, these messages are formulated around narratives. In all forms of media, we see the shaping of messages through the narratives of branding. We will investigate these concepts of media through this framework of narratives. We will look at how contemporary media has developed narratives as an organizing principle and what that means for society.
In this programme, you will learn how messages are formed and how they affect our society and culture. You will be able to analyze how various media determine and define how messages are transmitted. You will understand how new technologies affect the messaging we receive. You will learn this through a combination of theoretical knowledge and practical experience. Finally, you will develop a research-based thesis project. This is an approach to research that combines creative and academic research practices. It supports the development of knowledge and innovation through artistic expression, scholarly investigation, and experimentation. The research-creation process results in an original artistic work with a scholarly component.
Career Prospects
Identity Branding
Corporate Communications
Communication Design
New Media Design
Broadcasting
Film-making
Advertising
Virtual Reality Design
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September 2025
Sunway University
No. 5, Jalan Universiti,
Bandar Sunway,
Petaling Jaya,
Selangor,
47500, Malaysia
A Bachelor鈥檚 degree or its equivalent, with a minimum CGPA of 2.75
A Bachelor鈥檚 degree or its equivalent, with a minimum CGPA of 2.50 and not meeting CGPA of 2.75, can be accepted subject to a rigorous internal assessment OR
A Bachelor鈥檚 degree or its equivalent, with a minimum CGPA of 2.50 can be accepted subject to a minimum of 5 years working experience in a relevant field
Other Qualifications
Any other qualifications will be considered on a case-to-case basis
For International students, Test of English as a Foreign Language (TOEFL) score of 600 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.
Sunway University masuk dalam 2% universitas terbaik di Asia, menurut QS Asia University Rankings 2019.
