Master of Business Analytics (MsBA) is a comprehensive, industry-relevant programme designed to incorporate three essential domains; business analytics, information technology and business innovation. This programme provides the necessary intellectual underpinning theories and practice in business analytics and business-related areas to enable holistic learning.
The curriculum of MsBA has been carefully designed to identify and understand problems in a wide range of business domains and apply data-driven, analytical approaches to describe and diagnose business problems, predict future possibilities, and prescribe solutions.
MsBA will provide student with the skills and knowledge necessary to set Business Analytics career in motion. The programme provides specialist knowledge to become competent in predictive analytics, explore new tools available in the industry and hone your skills in the science of decision making.
Careers Prospects
Business Analyst/Marketing Analyst
Accounting/Finance/HR Analyst
Information Systems/ Sports/Social Media Analyst
Business Consultant
Chief Technology/Information Officer (CTO/CIO)
Programme Structure
The curriculum is designed to prepare students for the challenges faced as a business leader in today鈥檚 rapidly changing environment. MsBA strives to provide students with fundamental skills and cutting-edge business knowledge that equips them with innovative thinking in today鈥檚 organisations.
Core Modules
Management and Business Analytics
Data Mining
Python for Business Analytics
Business Intelligence
Machine Learning for Business Decisions
Business Statistics Using R
Business Research Methods
Advanced Business Analytics and Visualisation
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September 2025
Sunway University
No. 5, Jalan Universiti,
Bandar Sunway,
Petaling Jaya,
Selangor,
47500, Malaysia
A Bachelor鈥檚 degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
A Bachelor鈥檚 degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
A Bachelor鈥檚 degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
A Bachelor鈥檚 degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses
English Language Requirements
IELTS: 6.0 or equivalent
Sunway University masuk dalam 2% universitas terbaik di Asia, menurut QS Asia University Rankings 2019.
