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This programme combines academic study with creative and professional practice in a project-led curriculum with interdisciplinary perspectives from management and design. It focuses on project management, design and strategy to establish creative processes and build a structure and organisation for design.

The Programme objectives are to:

Equip practicing and professional designers and graduates of different design disciplines with the ability to expand their knowledge in branding, design thinking, design innovation and entrepreneurship.
Enable students to deliver a balanced framework of practical, theoretical and enterprise-oriented design practices.
Prepare graduates with new management approaches to meet the dynamic multi-disciplinary design environment.
Equip professionals with current design contexts through issue-based design research.
Instill students with a strong sense of social responsibility and sustainability in the design environment.

CAREER OPPORTUNITIES

• Specialised Design Service
• Advertising
• Branding & Marketing
• Design Consultancy
• Project Management
• Higher Education
• Publishing
• R&D