The aim for the Bachelor of Design plus Digital Media is to provide graduates with future-focused creative skills within the field of design.
The degree promotes industry-relevant, experimental, innovative, critical, and reflective approaches to emerging design ideas and technologies. It encourages students to develop their own independent practices and positions and to fulfil the needs of the industry.
The programme provides a framework within which innovative learning and teaching approaches, advanced digital skills, and future-focused design. Assessment for learning elevates the student experience from technical to work ready graduates who will positively impact local and global design-related industries.
For any design solution to be both innovative and impactful for its intended audience, it must be Desirable, Feasible, and Viable. First, design solutions must meet the needs of the stakeholder, client, or customer, to be desirable. Secondly, the design must be assessed objectively for its branding, customer service, technological, financial, and collaborative capabilities to be feasible. Finally, the design solution must be viable and fit the client's business model. Of equal importance, the design solution should be sustainable and add value commercially, socio-economically, and culturally. The three pillars of design innovation are mirrored in the courses over the three years of study.
Career opportunities
Creative Director
Digital Designer
Graphic Designer (Digital Agency)
UI/UX Designer
Interactive Media Designer
Multimedia Designer
Web/App Designer
Experience Designer
Social Media Designer
Front-end Designer
Information Architect
Freelancer
Februari 2025
Auckland Campus
67 Symonds Street,
AUCKLAND,
Grafton,
1010, New Zealand
Minimum age: International students must be at least 18 years of age during their first semester of study.
IELTS Academic overall score of 6.0 with no band less than 5.5 or equivalent
University Entrance: NCEA Level 3 or above and 20 credits at NCEA Level 2 or above, including NCEA Level 3; 14 credits each in three approved subjects and UE Literacy (NCEA Level 2 or above; 10 credits with 5 credits each in reading and writing) and UE Numeracy (NCEA Level 1 or above; 10 credits or
A relevant qualification at Level 3 on the NZQF or above and the equivalent of UE Literacy and Numeracy or
New Zealand Certificate in Digital Media and Design (Level 4) or
New Zealand Certificate in Arts and Design (Level 4) or
A New Zealand or overseas qualification assessed to be equivalent to the above by the Head of School or
Passes in other certificate/diploma qualifications or courses as considered appropriate by the Head of School
Applicants who do not meet the above criteria may be eligible for admission with approval from the Head of School
Under delegation, the HoS will consider qualifications, programmes, and courses, domestic and international by analysing:
If deemed necessary, to ascertain suitability and capability the HoS will conduct an interview to gauge the applicants' commitment to pursue study and potential for a successful outcome.
Full-time study: International students enrolled in a degree or higher-level programme, including low residence and/or online or blended learning delivery, will be required to enrol into 60 credits per semester and meet the attendance requirements of the programme.
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