百花视频

Students in the Bachelor of Design programme will develop their creativity, innovation, and design capabilities to find new ways to visually and strategically solve challenges for brands and organisations.

The degree has pathways:

Visual Communication (graphic design)
Spatial Design (interior design)

Visual communication

Students will add value to brands or organisations by creating artwork and graphic designs for digital media, magazines, brochures, advertising, packaging and products. They will learn:

• Graphic design for print, package, and publication
• Logo design and brand identity development
• Illustration
• Web and interactive design and motion graphics

Career/further opportunities

• Graphic designer
• Illustrator
• Motion graphics specialist
• Art director
• Content designer
• Product and brand designer
• Logo designer

Spatial design

Students will develop designs focusing on functional interior spaces and design fundamentals that span across both residential and commercial disciplines while learning the skills needed to thrive in the industry, including pitching to clients and overseeing a project from start to finish. They will learn:

• Design fundamentals for residential and commercial spaces
• People and communication skills to pitch to clients
• Construction knowledge and project management strategies

Career/further opportunities

• Residential interior designer
• Commercial spatial designer (wide range of areas such as hospitality, retail, office, exhibition)
• Kitchen and bathroom designer
• Furniture and fitting specialist
• Lighting designer and specifier
• Product designer
• Colour consultant

What you will learn

In the first year, students will take three core modules:

• Design Craft: Develop specialised skills
• Critical Methods: Understand the arts and cultural word
• Professional Practice: Learn the ways of industry

To complement, students will add two electives of their choice to broaden their creative toolkit, such as the fundamentals in graphic design, contemporary art, textile design or photography, with more options to choose from.

These electives will give students a secure grounding in technical, theoretical, and professional skills while also exposing them to broader ideas about the arts and the cultural world around them.

• Visual Communication
• Fashion Design