百花视频

This course will enable Corporate Communication practitioners (with an undergraduate qualification) to build on their applied skills and learning. The programme aims to ensure its graduates can manage significant events or specialised roles in an organisation or government body. A person already engaged in Corporate Communication at middle management level or someone with a good body of prior on-the-job learning is given the opportunity to become a Corporate Communication specialist.

Graduate Diploma in Communication (Corporate Sector) graduates will understand the news media and how the two communication processes interact and overlap.

They will be able to write higher level communication strategies for use internally and externally, which will reach people, communities and organisations, and where necessary, exert influence for change.

You will learn to:

• Put in place internal and external communications strategies and plans
• Use communication to influence public thinking and effect positive change
• Use a variety of new and traditional media to take a message/s out
• Take a leading role in a campaign or an event

The Graduate Diploma/Certificate in Public Relations has now been changed to Corporate Sector. These changes have been made to reflect changes to both cultural and communication environments and the market place for communication professionals.

Career opportunities:

The qualification prepares graduates for employment or employment advancement in communications roles in the public or private sectors.

Satisfactory Completion

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Graduate Diploma in Communication (PR), they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 120 credits as specified in the programme schedule. The timeframe for completion of this programme is five years.