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The Master of Strategic Communication (MStratCom) prepares you for a career in complex, professional media for corporations, public relations, and advocacy. You will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics.

This taught Master’s is well-suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas, or are wanting to change their career focus.

The MStratCom requires 180 points of coursework, with two compulsory courses, a dissertation, and two elective courses:

Compulsory courses:

COMS421 Strategic Communication Theory and Application
COMS425 Campaign Planning with Social Data Analysis

Elective courses – choose two:

COMS408 Ethics for Professional Communicators
COMS420 Special Topic: Public Diplomacy
PACE495 Professional and Community Engagement Internship (enrolment subject to approval by the Internship Coordinator, PACE)

Further study

You can go on to study a Doctor of Philosophy (PhD) in Media and Communication, or Journalism.

Careers

Graduate students of the MStratCom will have advanced skills in communications writing and editorial knowledge for different kinds of media. They will be prepared to lead professional and business communications that go out to clients, and large audiences or communities.

Strategic Communication graduates will find their skills highly valued within organisations involved in public policy and advocacy, government agencies, public relations, and also internal communications within companies.

You may also find work in a variety of fields such as news media, publishing, communications advisories, non-profit organisations, social media, and strategic marketing.