°Ù»¨ÊÓƵ

Overview

This programme focuses on digital where digital implies digital products, process, services, business models, monetization and even orchestration. We will study what happens to the digital in each of these spheres and why the ‘digital’ artefact is changing how we work, transact, collaborate and control labour, institutions, and markets around the world. It will be a journey of tracing the digital artefact as it evolves and shifts, followed by an understanding of the societal implications of the change wrought by the growth of digital phenomenon. This programme offers students a unique and compelling mix of theory and practical knowledge of the digital economy.

Course detail

The teaching on this programme will offer you cutting edge scholarship through research-led teaching. You will gain: Knowledge and understanding of the effects of digital artefacts on contemporary society. Knowledge and understanding of the main critical and theoretical approaches to the analysis of digital at a macro level. Knowledge and understanding of the main critical and theoretical approaches to the analysis of digital at a micro level. Knowledge and understanding of how digital artefacts are unique and lead to innovative forms of products, services and indeed processes too. Knowledge and critical understanding that can be applied to practice with regard to managing digital artefacts at a micro level.

Teaching and assessment

We will assess our modules entirely through coursework, which will consist of a mixture of essays, group presentations, and participation, depending on the modules you choose. The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, if the course modules alter, the above methods may differ.

Career prospects

Our graduates will follow a broad range of career paths. The skills you develop are likely to be particularly transferable to work in digital companies and positions that need skills in digital business models, ecosystem strategies, social media management, analytics, CRM management, digital advertising, market research, and platform scaling and growth analysis.