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Advertising is a competitive, creative and challenging industry that sits at the intersection of media and society. The Bachelor of Arts in Advertising, offered by the Department of Advertising and Public Relations, provides students with an overall understanding and appreciation of the influence advertising and marketing communications have in business and the social and economic orders. Students become acquainted with the language, processes and opportunities within the industry, including potential roles in strategic planning, research, copywriting, art direction, and media buying and planning. The major is designed to stimulate curiosity, strengthen critical thinking and create more astute consumers whether they enter the field of advertising or not.

Advertising students at Temple University fall into clearly-defined groups:

• Students interested in advertising as a career;
• Students with creative talent in art, design, writing and strategic thinking and wish to express that talent in a professional career;
• Students who are broadly interested in media and the power of advertising;
• Students interested in marketing, sales or business, but who do not wish to major in business or finance.

Copywriters are responsible for the words and ideas that drive marketing communications in all its forms. Students in the Copywriting concentration take three advanced courses to help develop their conceptual skills and writing talents.