°Ù»¨ÊÓƵ

The Bachelor of Arts in Media Studies is designed for students who want to understand the role that media play in society, culture, and daily life. Students who major in media studies will apply a wide array of theories and research techniques to examine the impact of all forms of media platforms and content, including: broadcasting, digital, and social media platforms as well as advertising, film, and television. Students will learn to critically examine the role that the media play in some of the problems that plague today’s world, such as health, political issues, misinformation, and climate change. The major offers a healthy mix of theory-driven and applied courses, such as PR and advertising. Media studies majors have ample opportunities to gain professional experience by conducting research and participating in internships. Recent media studies graduates are employed with media industries, non-profit organizations, government agencies, and have pursued graduate degrees.

Learning outcomes for this program include:

Students are able to accurately describe, differentiate, connect, and utilize multiple existing media-centered theories to critically analyze contemporary media issues.
Students are able to describe an innovative research question that addresses a gap in the existing literature and/or a real-world problem; they can then propose a solution in the form of appropriate theories and methodologies.
Students are able to find, synthesize, and properly cite a variety of relevant, peer-reviewed sources to make an original argument.