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Marketing is the most popular major in UToledo鈥檚 accredited College of Business and Innovation. The business college is consistently named one of the country鈥檚 best business schools.

That鈥檚 what UToledo marketing majors learn through hands-on projects, internships and community collaborations. Students in the bachelor鈥檚 marketing program study consumers, product design and quality, pricing, channels of distribution and advertising. They learn about the latest business trends and how to respond quickly and effectively to change.

MARKETING BACHELOR'S DEGREE HIGHLIGHTS

Unparalleled career support. The Business Career Programs office in UToledo鈥檚 College of Business and Innovation works with more than 500 companies. About 85% of marketing majors get internships that often lead to full-time jobs after graduation. UToledo marketing grads have an 85% job placement rate.
State-of-the-art facilities and technology. The Savage & Associates Business Complex houses classrooms and five action learning labs. Marketing students have access to a 24/7 computer lab and free rental laptops.
Hands-on learning. Marketing bachelor鈥檚 degree students learn through service activities, research and UToledo鈥檚 outstanding relationships with the regional business community.
Faculty with real-world experience. The Department of Marketing and International Business has two Fulbright Research Scholars on faculty.
Keep up with the latest business trends. UToledo continually adds new majors and courses in emerging business areas. Students study digital marketing, professional sales, sports marketing and more.
Leadership skills. Make yourself more marketable. Add our leadership minor and learn what it takes to be an effective leader.

CAREER OPPORTUNITIES

• Advertising specialist
• Marketing director
• Brand marketing coordinator
• Product marketing manager
• Communications specialist
• Promotions coordinator
• Market researcher
• Web account executive
• Marketing analyst