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Business Analytics and Information Management is designed for students who want to pursue a career in the general data science area but are interested in working on business applications. Businesses are critically dependent on data, which is collected, stored in databases, analyzed, and operationalized in any domain - be it operations, business, finance, etc. The challenge is to translate business problems into data problems and use the data-driven solutions to guide effective actions. For this, technical knowledge in management information systems and business analytics is extremely important.

This program is designed to help students gain expertise in technologies and techniques while emphasizing business relevance. In addition to learning programming, youll be taught how to query or manipulate data for analysis. You will be exposed to working with transactional and big data systems and will develop an understanding how to use appropriate techniques. Moreover, you will learn about how to communicate your analysis and results to decision-makers using visualization. You will gain a deep understanding of data as it pertains to business decisions.

The career outlook in data science is promising. Through a data-driven approach, graduates are optimizing business performance as data analytics managers, IT consultants, and analysts for Accenture, Facebook, IBM, Deloitte, Microsoft, General Motors and other companies.

Krannert also offers a Master of Science in Business Analytics and Information Management. MS BAIM is a full-time, 11-month program beginning in June every year, designed to educate students in state-of-the-art information technologies and analytical techniques. Students will undergo a rigorous curriculum and develop facility with a variety of software tools currently used in business. Students will also have opportunities to apply what they are learning to real-world problems through experiential learning.